If you are thinking of venturing into the world of SMS marketing, then you need to know what may work and what may not. There are options such as short codes and long codes, and then the shared codes and the dedicated codes. However, for a complete success in brand control and promotion using the mobile marketing campaigns, then you have to harness the power of the common short codes (CSCs) through the dedicated short code texting service from the right service provider.
Generally, there are several advantages that come with the dedicated short code texting as compared to the other SMS marketing campaigns. It offers a full control, particularly when running the regional and coast to coast campaigns that require a higher level of control. With the CSC marketing method, the used code doubles up as part of the brand.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
The second benefit can be seen at the point of control. It is you, as the business owner, who determines how you want it used. You can decide to use it as a means of promoting contents, informing the customers and prospective customers about the discount offers, coupons, and informing them about the brand as well as the company as a whole. In the case where the code is shared, the carrier can shut it down in case of disputes and end your campaign prematurely.
The other benefit is the keyword exclusivity. A successful marketing campaign involves the use of keywords. When you have the exclusive ownership of such keywords, you no longer have to use names to pass on the message. The platform guarantees that no one can claim the keywords used in your number.
The customers can easily share their information on the platform since you are the platform owner; you also have an absolute ownership of the data shared on the platform. There is no third party router and thus no risk of someone else disputing the ownership of this data.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Generally, the platform offers a very secure means of communication which is in line with the mobile communication strategy of most if not all organizations. The organizations such as the government agencies, hospitals, and financial service providers that often share sensitive information find it a very useful platform for communicating with their clients. It reduces the risks of congestion and the risk of non-compliance by offering the direct control on the message quantity and quality.
Generally, there are several advantages that come with the dedicated short code texting as compared to the other SMS marketing campaigns. It offers a full control, particularly when running the regional and coast to coast campaigns that require a higher level of control. With the CSC marketing method, the used code doubles up as part of the brand.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
The second benefit can be seen at the point of control. It is you, as the business owner, who determines how you want it used. You can decide to use it as a means of promoting contents, informing the customers and prospective customers about the discount offers, coupons, and informing them about the brand as well as the company as a whole. In the case where the code is shared, the carrier can shut it down in case of disputes and end your campaign prematurely.
The other benefit is the keyword exclusivity. A successful marketing campaign involves the use of keywords. When you have the exclusive ownership of such keywords, you no longer have to use names to pass on the message. The platform guarantees that no one can claim the keywords used in your number.
The customers can easily share their information on the platform since you are the platform owner; you also have an absolute ownership of the data shared on the platform. There is no third party router and thus no risk of someone else disputing the ownership of this data.
There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.
Generally, the platform offers a very secure means of communication which is in line with the mobile communication strategy of most if not all organizations. The organizations such as the government agencies, hospitals, and financial service providers that often share sensitive information find it a very useful platform for communicating with their clients. It reduces the risks of congestion and the risk of non-compliance by offering the direct control on the message quantity and quality.
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